Your passion for New Holland, now also in the form of style. Welcome to the New Holland Store, the official space where agricultural enthusiasts can take the essence of one of the world's most iconic agricultural brands with them. Here you'll find exclusive brand merchandise: boots, t-shirts, caps, utility items, and collectibles, all designed with the brand's quality and spirit. Tape Ruvicha is the official representative of New Holland in Paraguay, and with this store, we reaffirm our commitment to bringing you even closer to the New Holland universe, not only at work but also in your daily life. Express your agricultural identity with pride and choose originality; choose the New Holland Store.